As the owner of the brand, I am also an active coach and practitioner. My journey through competition shaped the foundation of Hard To Kill Jiu Jitsu, a brand built on mindset. These are three words many people hear, but few truly live by. Jiu Jitsu has taught me far more than how to defend myself; it taught me discipline, resilience, and how to navigate life’s challenges both on and off the mat. That philosophy is at the core of everything we create. Hard To Kill Jiu Jitsu was developed with a commitment to quality, performance, and community. Every piece of gear is athlete-tested by competitors before being released to the public. We focus on durable construction, functional design, and premium materials to ensure our products perform at the highest level. Beyond the gear, our mission is to build a strong community of athletes who share the same mindset pushing limits, supporting one another, and growing together on and off the mats. Our goal is simple: deliver high-quality gear with purposeful designs that are worth your investment and built to endure just like the mindset behind the name.